Blog
Insights on growth, design & digital marketing
How to read a retention curve: find the part that breaks, then fix it
A retention curve has three parts: early drop, slope and floor. Build it correctly, find the broken part and decide whether to fix or spend.
Apple Search Ads best practices: judge keywords by trials
Apple Search Ads best practices for subscription apps: four campaigns, bids, custom product pages and a weekly routine judged by cost per trial.
SaaS growth strategy: find the bottleneck before you scale spend
A SaaS growth strategy picks the one funnel step to fix next. Find the bottleneck with data you already have, fix it, then run a weekly loop.
Hard paywall vs soft paywall: choose by revenue per install
Hard paywall vs soft paywall for a subscription app: what the 2025 benchmarks show, when each fits, and how to test the choice by revenue per install.
SaaS onboarding best practices: fix the step where users drop
SaaS onboarding best practices: find where new users drop between sign-up and first value, fix that step, and check it with a first-week plan.
Paid vs Organic: The Hybrid Growth Engine
Why the future of agency partnerships lies in the intersection of real-time ads and long-term SEO.
ASO Strategy: Dominating High-Intent Search
How we used volume-focused keyword strategies to scale Pixel+ AI to the top of its category.